As customer journeys become more complex, customer lifecycle marketing is critical for many brands today. But traditional marketing technologies are falling short in their ability to recognize and keep up with customers across channels.
Marketers need a new way to orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey.
Join us to learn how marketers are enabling their activation technologies, such as campaign management platforms, ESPs, and personalization engines, with access to a single customer view that offers the confidence and utility to act in real-time based on data from across the journey and other key attributes.
In this session, you will learn: